category: Planning

UX Design & Prototyping

As technology continues to evolve, so does the way we design and develop our products.

Gone are the days of simply coding an interface without any care for the user experience; now, UX design and prototyping have become essential parts of any product development process.

UX design is the process of creating a product or service that provides an enjoyable, efficient, and effective user experience.

Prototyping is the process of using simple models to test out ideas before they’re implemented in a live product.

User Experience Research

User experience research is a process for understanding how people use and interact with products and services.

It involves gathering data about users’ needs, goals, and behaviors through techniques such as interviews, surveys, focus groups, or usability testing.

This research is used to inform the design of user interfaces that are easy to use and effective at meeting users’ needs.

UX research can be conducted at any stage of the design process, from early concept development to post-launch evaluations. It is an important part of creating successful products and services that meet users’ needs and expectations.

What is UX design?

UX design is the process of designing products that are both useful and appealing to users. It involves creating user interfaces that are easy to use and visually appealing, as well as ensuring that the products are functional and meet the needs of the users.

The goal of UX design is to create a positive experience for users when they interact with a product, whether it’s a website, app, or any other type of digital or physical product.

By making products easier and more enjoyable to use, businesses can increase customer satisfaction and loyalty, and ultimately boost sales.

What is Prototyping?

Prototyping is the process of creating a model or mockup of a product or design. This can be done with physical materials, with software, or with a combination of both.

Prototyping allows designers and engineers to test out ideas and concepts before committing to a final design. It can also be used to create sales or marketing materials, such as prototypes of packaging or Point-of-Purchase displays.

The Benefits of UX Design and Prototyping

There are many benefits to incorporating UX design and prototyping into your product development process.

By doing so, you can avoid potential problems and improve the overall user experience.

Some of the benefits of UX design and prototyping include:

1. Avoiding potential problems: By identifying potential problems early on in the development process, you can save yourself time and money in the long run

2. Improve the overall user experience: A well-designed product will be easy to use and understand, resulting in a better overall user experience

3. Save time and money: By avoiding potential problems and improving the overall user experience, you can save time and money in the long run

The Process of UX Design and Prototyping

The process of UX design and prototyping is essential for creating successful web and mobile applications. It involves a series of steps that help to define the user experience and create a prototype that can be tested and iterated upon.

We at After the Why understand the user’s needs and goals. This can be done through research methods such as interviews, surveys, and usability testing.

Once your needs are understood, the next step is to create a sitemap that outlines the structure of the application. This helps to define the user flow and ensure that all the necessary pages and features are included.

The next step is to create wireframes, which are basic prototypes that show the layout of each page and how they will link together.

Once the wireframes are approved, it’s time to move on to creating high-fidelity prototypes. These prototypes look and feel more like the final product, and can be created using tools like Figma, Invision or Adobe XD.

Finally, our team shares the prototype for approval, once the prototype is approved,  we start the development process!  

But even after development begins, our team of UX designers continues to play an important role in ensuring that the user experience remains excellent throughout the entire process.

At After the Why, we know that creating a successful product takes more than just a great idea. It requires a well-planned strategy, idea validation, and a roadmap that factors everything in steps to help a business achieve its goals in a planned manner.

If you are a start-up and looking for starting points for your product strategy and roadmap, you can refer to our blog -> ‘5 Cents on Shaping an Idea towards Reality’.

Being a product strategist just does not mean working closely with businesses to understand their objectives and target audience. It also means in-depth market research and analysis, gathering insights on market trends, user preferences, and competitor landscapes. 

Looking at key elements of the product strategy like customer personas to help businesses understand their target audience and gain insights into their pain points. This information is then used to develop a product that solves their problems and provides value.

The product roadmap is an outline of the timeline for product development and releases. This includes key milestones and deliverables that are flexible and adaptable to changing market conditions and feedback. 

It’s important to prioritize features at the MVP (Minimum Viable Product) stage to ensure we focus on the most critical features that will provide maximum value to users.

As the product evolves, providing ongoing analysis and support is equally important to ensure the business continues to meet its goals and needs of users. 

Factors to Consider for Developing Your Product Strategy and Roadmap

Here are some key factors to consider when developing your business strategy and roadmap

• Market Research and Analysis: Conduct thorough market research and analysis to identify market trends, competitive landscape, and user preferences. This approach helps create a product strategy that resonates with your target audience and sets you apart from competitors. This can be achieved through a variety of techniques like surveys, focus groups, and competitor analysis to gather insights
• Customer Personas: Gather customer personas is very important to understand your target audience and to gain insights about the pain points your product will solve
• Roadmap Development: This is an outline of the timeline for product development and releases, as well as key milestones and deliverables. The roadmaps must be flexible and adaptable so they can be adjusted based on feedback and changing market conditions
• Prioritization and MVP: MVP (Market viable product) is the stage of the product roadmap where the important features of a product are prioritized and shipped
• Analysis and Ongoing Support: As the product evolves so does the job of analyzing and providing support on new releases and existing ones. This is planned to take into account resources, budget, and business goals
• Competitor analysis: By examining the products and services offered by your competitors, you can gain insights into the strengths and weaknesses of their offerings, and identify areas where you might be able to stand out.
• Product differentiation: This refers to the unique features and characteristics that set your product apart from others in the market. By focusing on elements like design, user experience, and pricing strategy, you can create a compelling value proposition that helps your product succeed.
• Budget and Resources: A product strategy and roadmap must take into account the available budget and resources. This includes factors such as development costs, marketing expenses, and personnel requirements.
• Marketing and Sales Strategy: When creating a product strategy, it’s important to consider how you’ll market and sell your product to your intended audience. This can include using tactics like digital marketing, partnering with influencers, and targeted advertising. A marketing and sales plan should be included as part of your overall strategy.
• Product Lifecycle: When developing a product strategy and roadmap, it is important to consider the different stages of a product’s life, including the development, launch, and ongoing support. This involves planning for future product updates and improvements, as well as how to handle the end-of-life process for the product.

By keeping these factors in mind, businesses can create a detailed product plan and roadmap that supports their overall business objectives and goals.

At After the Why, we work closely with businesses to provide customized solutions that meet their unique needs and help them achieve success.

At After the Why, we’re passionate about helping businesses and entrepreneurs achieve success through effective product strategies and roadmaps.

Our team of experienced product strategists can help your business or start-up develop a winning product strategy and roadmap that drives growth, engagement, and revenue. 

We work closely with businesses to understand objectives, and target audiences and craft a customized plan that aligns with the vision and goals.

Landing Pages: Making and Growing Your Digital Connections

“Life is a first impression. You get one shot at it. Make it everlasting.”
J.R. Rim

Landing pages are the digital doorway to your business for your existing and potential customers. They have an extremely vital role to play in creating conversions and showcasing value add-ons for your business and you have a short period of time to make a favorable impression. Irrelevant of where the digital journey has started from, the impression decides if it will continue further or not.

So, anything less than your best is not good enough. Your landing pages must be made with relevant information and action points. The first few seconds on your page are going to make all the difference.

Landing pages that are too complicated or don’t address the needs quickly get shut down. Just another step to your audience’s meanderings, your landing pages should have the potential to attract, nurture and impress them while they are on your page.

The most important aspect to convert consumers is having a landing page that is simple yet concise and ultra-focused in the information it provides.

At ‘After the Why’ our team puts in a substantial amount of research to help design landing pages that promise to yield great results for your businesses. We keep the end goals in mind and put to use our storytelling experience to build an ingenious and unique flow for the audience. With our vast experience and precision, we provide consistent growth to businesses.

Establishing a Connection From The Word ‘GO’

Creating a landing page involves lots of pragmatism, acumen, and a consistent focus. Our team thoroughly goes through your vision and scrutinizes your past marketing campaigns to create a uniform statement that can hold the interest of potential consumers when they visit your landing page.

The consumer may have come across your brand in many places, especially if you have multiple marketing techniques. It is imperative that the landing pages match your marketing campaigns, allowing your audience to be able to identify your brand and grow the connection.

Consumers tend to trust the businesses they see more when making a decision of investing in their offerings. It is extremely critical that you synchronize all facets of your marketing strategies, right down to the landing page. Remember, uniformity exudes confidence!

Effective Landing Pages Through Funnels: Our Winning Approach

Our team blends great creative skills with a clear, effective and consistent message to create a landing page that delivers with the help of the following details.

1. Customized Landing Pages: At ‘After the Why’, we understand that every business has unique needs and requirements. That is why we offer customized landing pages tailored to meet the specific needs of your business. Our team takes the time to understand your business goals and objectives, target audience, and the message you want to convey to your customers to create a landing page that resonates with your audience.

2. A/B Testing: We understand that creating a landing page is just the first step. To ensure that your landing page is effective, we conduct A/B testing to determine which version of the landing page is performing better. This allows us to optimize the landing page to improve its conversion rate and achieve your business goals.

3. Mobile Optimization: With the increasing number of mobile users, it is essential to have a mobile-optimized landing page that is responsive and provides a seamless user experience. At ‘After the Why’, we design landing pages that are optimized for mobile devices, ensuring that your customers have access to your business regardless of the device they are using.

4. Lead Generation Forms: Lead generation forms are a critical element of a landing page. They allow businesses to capture information about their potential customers, which can be used for marketing and sales purposes. We design lead generation forms that are easy to fill out and encourage customers to provide their information.

5. Clear Call-to-Action: A clear call-to-action is essential to drive conversions on your landing page. At ‘After the Why’, we create a clear and compelling call-to-action that encourages your customers to take action. Whether it is to fill out a form, make a purchase, or subscribe to your newsletter, we design a call-to-action that is tailored to meet your business goals.

6. Analytics and Reporting: At ‘After the Why’, we understand the importance of tracking the performance of your landing page. That is why we provide analytics and reporting to measure the effectiveness of your landing page. Our team provides detailed reports that help you understand how your landing page is performing and make data-driven decisions to improve its performance.

7. Ongoing Updates: A landing page is not a one-time project for lifetime. Depending on changes in technology or business offerings and goals it can require an update to ensure that it continues to perform well. At ‘After the Why’, we offer ongoing maintenance and support to ensure that your landing page is up-to-date, secure, and optimized to perform well.

At ‘After the Why’, we understand that your landing page is the first point of contact for your customers and it’s crucial to make a positive and memorable impression. Our team of experts is well-versed in creating landing pages that are tailored to your brand’s unique needs and goals.

Whether you are a startup or an established business, our team will work closely with you to understand your vision, target audience, and marketing objectives. We use a data-driven approach to design landing pages that not only look great but also convert visitors into customers.

Our landing page design process involves extensive research, competitor analysis, and user testing to ensure that your page delivers the desired results. We also focus on creating a seamless user experience that engages visitors and guides them towards taking the desired action.

With years of experience in the industry, we have helped numerous businesses across different industries to improve their online presence and increase conversions through effective landing page design. So, if you’re looking for professional help to create a landing page that makes a lasting impression, you’re at the right place.

In today’s digital age, having a mobile app has become crucial for businesses of all sizes. Each consumer likely has a mobile phone, and with over 7 billion mobile phone users worldwide, it’s evident why businesses are investing in mobile app development.

A mobile app provides you with a direct channel, enabling you to stay connected 24/7. Through a mobile app, businesses can offer a range of services such as product information, customer support, loyalty programs, and more, all available at your fingertips.

Moreover, mobile apps are an effective tool for increasing brand awareness and customer engagement. As a user of a mobile app, you can receive push notifications from businesses with targeted messages and promotions, keeping you informed and engaged with the brand.

Benefits of Developing a Mobile App for Your Business

There are several benefits of mobile app development that can help expand your business. Here are some of the key advantages:

1.Convenience: With a mobile app, businesses can offer their customers a more convenient way to interact with their brand, products, and services, from anywhere and at any time

2.Direct Communication: Mobile apps provide a direct communication channel between businesses and their customers. Customers can easily reach out to businesses, ask questions, provide feedback, and get support

3. Brand Promotion: Mobile apps are an effective tool for increasing brand recognition and awareness. Businesses can customize their app with their logo, brand colors, messaging to ensure brand consistency and promotion of their branding

4. Customer Engagement: Mobile apps provide businesses with an opportunity to engage with their customers on a deeper level. Through push notifications, businesses can send personalized messages, offers and promotions to their users, which can result in increased engagement and loyalty

5. Improved Customer Experience: Mobile apps can help businesses with a better customer experience by offering personalized services, easy navigation and fast response times

6. Increased sales: Mobile apps can lead to increased sales and revenue by providing customers with easy access to products and services. Businesses can also use in-app promotions and offer to incentivize purchases

7. Competitive advantage: Mobile apps can give businesses a competitive advantage by providing them with an innovative and modern way to connect with their customers

Mobile App Development – Putting your business at the fingertips of consumers

We are all well aware that Websites are a significant entity of the modern-day internet domain.

Anything related to websites and the internet tends to entice a lot of confidence and reliability from almost everyone.

However, with mobile phones having revolutionized the world like never before, Mobile Apps are fast becoming an equally pertinent and sought-after tool for all businesses.

Almost everyone has access to a mobile phone these days and a mobile application is deemed a much more convenient way of surfing, anywhere, anytime!

A very tangible tool, it makes your vision clearer to the consumers while providing them a handy insight into your enterprise.

An interactive and well-designed app can improve the online presence for all businesses and organizations, increasing their reach and giving users easy and convenient access to their services or commodities. The businesses can further benefit from add-ons like custom Notifications to reach users in an instant.

However, at the same time, a poorly designed app can be quite frustrating for the mobile user, causing more harm than benefit to the app owner.

Our resourceful and imaginative mobile application development team constantly innovates to create robust mobile applications that can align well with business ideas, combining it efficiently with advanced technology.

App Designing is as crucial an aspect of any mobile application as is the development. Our team engages best business practices with their best creative flair to give you an app that is attractive as well as user-friendly and can effectively engage people.

We make sure our clients have access to adequate Mobile App development consultation before the development process and get all their doubts resolved, leaving no room for any confusion.

Our team goes the extra mile to ensure that the app launch campaign is as effective as the app we make for you, taking care of building the traction around the launch of your app.

With an effective mobile app that glides smoothly and responds effectively, you can be sure to be within the ‘‘reach of the fingers’’ of your consumer.

So if you are looking to develop a mobile app, our team holds articulate answers to all your ‘‘Why’s’!

Responsive Website and Mobile Development – Enhancing User Experience and Boosting Business Growth

In today’s world, having a responsive website and a mobile app is not just an option, but a necessity for businesses of all sizes. A responsive website adjusts itself to the screen size of the device it is viewed on, providing a seamless user experience. 

Mobile development, on the other hand, is the process of creating mobile applications that can be used on mobile devices.

These technologies help businesses to reach their customers in a more effective and efficient way, leading to a significant increase in growth.

Benefits of Responsive Website and Mobile Development for Businesses

1.Enhanced User Experience: With a responsive website and mobile app, businesses can provide their customers with a seamless and optimized user experience, regardless of the device they use to access it. This creates a positive impression of the business and leads to increased customer engagement and retention.

2. Increased Reach: With more than 3.8 billion smartphone users worldwide, a mobile app and responsive website can help businesses reach a wider audience. This increased reach can lead to more sales, higher profits, and overall business growth.

3. Improved Conversion Rates: A responsive website and mobile app provide a faster and more convenient way for customers to access the products or services offered by a business. This ease of use leads to higher conversion rates and a greater return on investment.

4. Brand Awareness: A well-designed mobile app and responsive website can help increase brand awareness and recognition, making it easier for businesses to attract and retain customers.

Importance of Responsive Website and Mobile Development

In the present times, more than 20+ hours of being online is the new normal. Everyone moves around with various gadgets.

Website and Mobile development have become one of the most sought-after technologies for building brand image.

The quest is not only limited to being out there but making that presence effective and noteworthy to gain as much engagement as possible. Each step of mobile & web development from inception to realisation requires precision and close attention to detail.

As the number of gadgets keeps increasing, it is imperative that you meet the requirements to achieve seamless and responsive flow. A design that is far more than just shrinking or expanding based on screen size.

An amiable version of your website which is designed to be easily accessible and usable on lots of devices, Web development on Mobile is quite different from an application in both its function and utility.

It is one of the best ways to attract new customers to any business since it is featured in Google search results.

Meeting the different demands of customers when developing a website can be complex and the development process should understand the features and functionality strategically. 

Customer persona, Industry knowledge, a friendly user interface, desired responsiveness, and organic search engine rankings are the other factors that need to be kept in mind while developing a mobile website that is suitable for multiple devices.

Synchronization with different data sources allows it to carry out the desired complex operations as well which act as an add-on once the basic flow is achieved.

How After the Why Helps Businesses to Grow through Responsive Website and Mobile Development

We at After the Why make sure that we develop a website that delivers great results, increases sales, and is easy to navigate. We have experience in developing flexible and responsive websites that can provide a consistent experience across multiple devices.

Our team ensures that you can be discovered by prospective customers on their smart gadgets, providing your business with a distinct, modern brand identity.

Our team has a record of on-time technical deliverables along with a judicious choice of technology combined with unique ideas that serve the purpose too.

We sincerely believe that an effective web design is one that people can relate to mentally and emotionally. It should not only aim at attracting customers but engaging and converting them too.

A focus on the latest and robust technologies blended with an equal amount of creative edge is imperative to develop websites that are many notches higher than the ordinary.

Bringing more WHY to life’ is our main motto as we constantly aspire to assist our clients with web development on mobile, using the latest web technologies.

We craft extraordinary user-oriented website experiences that are flawlessly designed with the main objective of driving traffic, keeping them on your website, and boosting sales. We specialise in creating ingenious websites from scratch.

Lots of thinking, in-depth brainstorming, and skills go into the development of a website that delivers. We specialise in building online solutions that don’t just look great but yield leads and inquiries as well.

We help echo the brand image, keeping brands we work with always on top of the mind of their customers.